Waterloo Road Community Preschool

The project

Waterloo Road Community Pre-school wanted to update their brand to reposition the preschool as a high-quality, nurturing early years setting through a visual rebrand and communications toolkit that reflected it’s values, enhanced visibility, and supported fundraising and community engagement.

The old visual identity no longer reflected the warmth, care, and quality of experience offered. The refreshed brand better communicates the preschool’s values, child-led learning, a welcoming atmosphere, and a focus on happy, healthy, confident children, while creating a more professional and cohesive look across signage, uniforms, and communications.

Part of the brief for Waterloo Road involved creating a brand toolkit that the team at the pre-school could easily use to create simple templates for social media and events.